Pole Position Thanks to KURIER.at
The hottest eGame of the season set for launch: Hit Vienna’s city centre with Mazda Burning Gears 2010.
Download the game, pimp your ride and put your foot down! As of today, 16th February, the brand-new eGame Mazda Burning Gears 2010 is available as a free download at KURIER.at. Up to six gamers can play simultaneously online and hit to the streets in Vienna’s city centre. The first of five race weekends is scheduled from 26th to 28th February, allowing speed freaks to battle it out for countless prizes. Yet hitting top speed is not everything in this new title: at the end of the race season a brand-new Mazda3, with a year’s worth of free petrol courtesy of BP Ultimate, will be given away to one lucky gamer.
One man particularly looking forward to chasing fellow drivers through the virtual streets of Vienna is Andreas Eizenberger, Marketing Manager of Mazda Austria – the game’s main sponsor: “In collaborating with KURIER.at we have opened up innovative advertising opportunities for the target group that perfect suits Mazda.” Eberhard Dürrschmid, CEO of the development company Greentube, can only agree: “In KURIER.at we have found a strong Austrian partner for the launch of our new game – we are looking forward to an enthusiastic and lively reception from the innovative Austrian fan community.” Ronald Schwärzler, head of KURIER.at, added: “Mazda Burning Gears 2010 is an exciting game which will appeal to the masses. In terms of the In-Game Advertising, this has been very well received by the advertising customers. This project is sure to be a huge success also thanks to the enthusiastic gamers.”
The game can be downloaded here: www.burning-gears.com