Departure Backing
With the Departure-sponsorship the comprehensive reporting software system could be expanded and refined. The new system is being implemented to great effect for the first time in the current “Football Challenge 08”.
With this project departure is funding the development of new standards in measuring advertising effectiveness. Advertisers are offered exact analyses based on comprehendible and quantifiable details (angle of view, lighting conditions, speed…) regarding the perception of an advertising message. The analysis of the generated data is based on an Adstatistics system.
