The world’s biggest ski race with over 5 million players to date
Greentube is continuing to strengthen its leading international position in the field of virtual sport events financed by in-game advertising. At the beginning of December, the fourth season of the internationally successful “Ski Challenge” began with a number of new licence partners.
Alongside the established partnership with ORF of Austria, no less than seven further television networks from six countries joined in: Germany (Pro7, Sat1, Kabel1), Switzerland (SF), Norway (NRK), Slovenia (Zurnal), Croatia (24sata) and Canada (CBC).
As a result of the vast distribution and cumulative advertising power of the media partners, Ski Challenge 08 has recorded 3.3 million active players worldwide this year alone. When added to the figures since Ski Challenge began, a total of 5 million fans have now taken to the virtual pistes! Moreover, a total of 14 billion ad impressions have been logged and 300 million races have been completed online. Around the globe, a line-up of significant advertising partners were once again on board, including household names such as Visa, Siemens, Canon, Rauch, Tipp3, Swisscom, Kronen Zeitung, Uniqa, Raiffeisen, Samsung, Red Bull and Telenor.