Volkswagen launches virtual eco-competition
“Ladies and Gentlemen, start your engines” will not only be the word on the street for Volkswagen this summer, but also across the world online at www.polocup.at. The Polo Cup is a new and innovative, multiplayer game featuring the brand-new Polo, one of which is up for grabs as part of the competition. The Polo Cup was launched in Austria and Slovenia.
Volkswagen is breaking new ground in Austria with its market launch of the Polo. It has teamed up with online game producers Greentube – internationally famous as the innovators behind Ski Challenge – to develop the Polo Cup, the first such online game of its kind.
In contrast to traditional driving games, the winner will not necessarily be the fastest driver. Instead the aim of the game is to reach the finish line in the quickest time, whilst ensuring that it is achieved in the most efficient way possible. And the new Polo, which combines efficiency with a slick driving experience both online and in reality, will ensure that the eco-friendly challenge has more than its fair share of fun and entertainment. The competition also provides gamers the chance to take on fellow drivers on no fewer than three exciting race weekends. Comprehensive statistics and online raking lists will also be available, enabling gamers to rate their own performances as well as see how they match up against the rest.
The big Polo Cup final is set for 22nd November 2009 and a brand-new VW Polo awaits the winner.
Further details about the Polo Cup, participation conditions and the free download are available at www.polocup.at