With Diamond Link™ Mighty Sevens Dice, we have our first-ever Diamond Link game tailor-made for the Belgium B+ market. Tell us a bit about why this decision was made?
Yes, Diamond Link™ Mighty Sevens Dice, is our very first Diamond Link title specifically designed for the Belgian B+ market. This was a strategic move driven by both market dynamics and player expectations.
As competition in the dice segment intensifies—with new dice games emerging and key competitors adapting their top-tier A+ titles into successful B+ formats—it was essential for us to respond with a strong, recognisable brand of our own. The Diamond Link™ series has a proven track record across international markets and bringing it to the B+ category allows us to capitalize on its brand equity while offering Belgian players something fresh, familiar, and exciting.
This isn’t just about following market trends—it’s about leading with quality. Mighty Sevens Dice is more than a dice conversion; it’s a thoughtfully crafted adaptation that retains the premium feel of the original Diamond Link™ experience while being optimized for the unique structure and appeal of the Belgian B+ environment. By doing this, we not only strengthen our competitive edge but also signal our commitment to delivering top-tier entertainment across all segments of the market.
Why do you think dice games are so popular in the region?
The popularity of dice games in Belgium is rooted in a unique combination of historical gaming culture and regulatory framework. Belgium has a long-standing affinity for physical, chance-based games, and dice-based mechanics resonate strongly with both casual and seasoned players due to their intuitive and tactile nature. Over the years, this preference has evolved into a distinct product category—supported and clearly defined by local gaming regulations. The fact that this is the first Diamond Link™ game to be developed specifically around the topic of dice highlights just how important this category has become, particularly in the Belgian B+ market.
Under Belgian law, B+ licensed venues (like arcades and adult gaming centers) are permitted to offer only games that include a “skill” or “chance” element that complies with national guidelines—and dice games fit squarely within that framework. To meet these legal requirements, traditional slot games are often adapted into dice versions, integrating visual dice symbols or actual dice-roll mechanics, while still delivering the entertainment and gameplay players expect. This regulatory environment has created a thriving, competitive space where dice games are not only permitted, but embraced. As a result, we’ve seen a steady rise in demand for fresh, high-quality content that conforms to these rules while still feeling innovative and premium.
By introducing Diamond Link™ Mighty Sevens Dice, we’re not just adapting a strong international brand for local compliance—we’re bringing it into one of the most vibrant and competitive gaming categories in Belgium, and doing so with a title that respects both player preferences and market expectations.
Can you tell us about the game’s features and why players in Belgium are going to be excited about this release?
At its core, Diamond Link™ Mighty Sevens Dice captures the timeless appeal of fruit-themed games. Players will instantly recognize iconic symbols like lucky sevens, bells, and cherries—now creatively reimagined using visually distinctive dice mechanics that fully comply with local regulations.
What makes this title truly shine is the integration of the Diamond Link™ feature. Known for its exciting hold-and-spin style gameplay, the feature is triggered by landing six or more diamond dice symbols. Once activated, players get the chance to unlock powerful enhancements which keep the gameplay dynamic and rewarding.
And let’s not forget the thrill of chasing four progressive jackpots—Mini, Minor, Major, and the highly coveted Grand. These jackpot levels create a clear sense of progression and excitement that drives repeat play and longer engagement.
Why are Belgian players going to love this game?
The Belgian B+ market has long embraced dice games, both for their regulatory fit and player familiarity. But with competition heating up and new titles entering the market every quarter, players are hungry for experiences that feel both fresh and rewarding.
That’s exactly what Diamond Link™: Mighty Sevens Dice delivers. It pairs the comfort of a familiar dice game format with the polished, immersive gameplay that the Diamond Link™ brand is known for. Players can expect high-quality graphics, slick animations, and a soundtrack that enhances the arcade-style thrill they love.
There’s also a strong nostalgia factor at play. The fruit theme taps into a sense of gaming tradition, while the chance to win big through the Diamond Link feature and progressive jackpots adds a layer of modern entertainment. For many Belgian players, this will be their first encounter with the Diamond Link™ brand—making it both a fresh discovery and an instant favourite.
How important is it for game developers to identify local needs and really cater for these?
In regulated markets like Belgium, local content isn’t just important—it’s essential. The B+ segment operates under specific rules that require games to be tailored to fit strict legal and technical frameworks, such as the use of dice mechanics. But beyond compliance, local content plays a crucial role in player connection. Belgian players are deeply familiar with dice-based formats, and they expect games that reflect their unique gaming culture. By delivering a title like Diamond Link™: Mighty Sevens Dice, which respects these local preferences while bringing in the quality and innovation of a global brand. It’s this blend of localization and premium game design that gives operators a real competitive edge—and gives players the content they truly want.
What are the future plans for Belgium for the rest of the year and beyond?
We’re really excited about what’s coming next. Mighty Sevens Dice is just the beginning of our commitment to delivering top-quality, locally tailored content for Belgium’s B+ market. Up next is another Diamond Link™ favourite—Mighty Elephant Dice. It’s currently in development and will bring that popular jungle adventure to life in full dice format, while staying true to the premium standards players expect from the Diamond Link brand.
We’re also working on additional titles which we expect to be visually rich and immersive titles that will really tap into fantasy themes Belgian players enjoy, so there is a lot in the works and there will be some nice surprises for in store for players in the near future. Overall, we’re building a strong pipeline of games that blend local compliance with global quality. It’s all part of our strategy to lead—not follow—in this increasingly competitive market.
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