Greentube’s Admiral Sport rebrands to become AdmiralBET in Italy

Greentube, the NOVOMATIC Digital Gaming and Entertainment division can announce that its sportsbook and casino brand Admiral Sport has rebranded to AdmiralBET


Greentube acquired the popular Italian brand earlier this year in a bid to further expand its presence in the growing Italian market following the takeover of developer Capecod Solutions.

This rebrand sees both the online portion of the business and the 100+ retail sports betting locations across Italy change its name to unify the branding as one and is part of Greentube’s long-term RMG strategy.

AdmiralBET prides itself on offering the best and most secure online casino and sports betting entertainment in the region and this ambitious rebrand reinforces its commitment to satisfying players’ demands across both retail and digital channels.

Ronald van den Brink, CCO at Greentube, said: “We’re absolutely delighted to announce the rebrand of Admiral Sport to AdmiralBET. We’ve made no secret of our desire to make an impact in Italy as it remains one of the most important regulated markets in our eyes. This rebrand harmonises our omni-channel offering and gives us a much stronger presence in the region.”

Paolo Marchi, Managing Director of AdmiralBET, said: “We’ve continued to grow from strength to strength in the months following the acquisition and the rebrand is the next step as part of the company’s long-term strategy. We fully expect this exciting news to be well received as we continue to build on our unrivalled success across the country.”